Druk Metho (Dragon Flower) wants to help reverse the trend of rural-urban migration by developing more lucrative and diverse livelihoods for rural farming communities and empowering women and young people in the villages. Valuable edible flowers will be grown by the Drachukha Flower Group and processed by Druk Metho in partnership for export to Switzerland as well as for local value-addition.
Our farm will be the first EU-certified organic farm in Bhutan, making an important contribution to the country’s goal to go 100% organic.
Through brainstorming with international experts, our team discovered the huge potential that the growing of organic edible flowers could have in Bhutan. The dried flower petals have an ever-increasing demand in high-value markets around the world as ingredients in innovative food and beverage products.
We launched a crowdfunding campaign on Indiegogo to raise funds to initiate our project.
Thanks to the generous contribution of our backers, we have raised USD 10,140! Shout-out to all our amazing backers!!!
Our priority now will be to deliver on our commitments to our backers!
Visit our campaign for more info- https://www.indiegogo.com/projects/organic-edible-flowers-from-the-land-of-happiness--2/x/18635002#/
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The Drachukha Flower Group has been founded by three young entrepreneurial women from a farming community in the Punakha Valley: Choki Seldon, Tshering Yangden and Wangchuck Dema. The Drachukha Flower Group will grow and harvest different varieties of edible flowers in organically certified quality. After a successful trial phase, additional farmers from Drachukha will join the group.
“We had a school education, but decided to go back to our community to farm our parents' lands. Our parents have always done sustainable farming in the sense that they produced just enough for their families to eat. But we young people, we have to come up with new ideas to create sustainable livelihoods for ourselves and our families.”
The Druk Metho business was started by the social entrepreneur Thinley Namgay from Thimphu. Druk Metho will process the flower petals, organize logistics and ensure quality requirements of the market in Switzerland.
“With this project, we want to prove that it is possible to thrive in Drachukha, and that there is a future for young people in Bhutan’s rural areas."
We have partnered with the Jigme Singye Wangchuck School of Law’s Entrepreneurialism Clinic, headed by Adrian von Bernstorff. The Clinic is developing a farmer-centric business and governance model for our flower project and hopes to use this model to inspire other communities in Bhutan facing similar problems to our own.
“We want to develop inclusive business models that can ensure equal participation and representation of the stakeholders in a value-chain.”
We have seven products in the market; 2 Risotto Mixes, 3 Salt Mixes, a Flower Mix and a Tea Mix. These niche products are a perfect blend of our organic edible flowers (grown by our women farmers) and vegetables, herbs and spices from the Drachukha community.
YOU CAN FIND OUR PRODUCTS IN THE FOLLOWING OUTLETS
- One Gewog One Product (OGOP) outlets;
Location: Paro International Airport, Paro (Departure Section) OGOP Outlet
- Kuzu Souvenir and Mater Piece Handicraft
Location: Paro Main Town
- Chuniding Food
Location: Chang Lam, Thimphu
- Druk Sell
Location: Beside Druk Pizza
- Craft Gallery outlet
Location: Norzin Lam, Thimphu (above craft bazar/Hotel Taj, next to duty free shop)
- The Old Town Café
Location: Opp Punakha Dzong Parking, Punakha
And 14 other outlets in Paro and Thimphu.