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How to Create Winning Ads to Grow Your Dog Walking Business Full Guide of 2024

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how do i write an ad for dog walkingNever written ads before? I totally get it. But rest assured—with a snappy, strategic approach you can create ads that captivate clients.

We’ll break down failproof formulas for:

  • Crafting winning marketing materials
  • Establishing partnerships
  • Hosting events
  • And more—all laser-focused on growing your dog walking business specifically.

Let’s dive in and I’ll show you how uncomplicated ad creation can be.

Key Takeaways

  • Create a strong online presence
  • Print marketing materials
  • Secure local partnerships
  • Attend community events

Build Your Online Presence

Build Your Online Presence
To attract new clients, you need to build an online presence.

  • Create a website and optimize it for local search.
  • Create a profile on Google and Yelp.
  • Get known on social media.


Set up a dog walking website to rank for ‘your city+ dog walker’ and get known on social media (Twitter, Facebook, Instagram).

  • Include an overview of your services, neighborhoods and zip codes, pricing information, an about page, testimonials, and contact information.
  • Create a profile on Google and Yelp and fill out the profile completely and update it regularly.

Social Media

Get known on social media (and hyper-target your ideal customers)

Platform Benefits Tips
Twitter Reach new customers Use Twitter Advanced Twitter Search, target local groups, promote yourself within Facebook groups
Facebook Build relationships Share photos of clients’ dogs, videos of walking dogs, and a little bit about yourself
Instagram Promote your business Use hashtags, target audience, call to action, visual content, video ads

Print Marketing Materials
Print marketing materials, such as flyers and business cards, are a great way to reach potential clients and build your brand.

Your flyers should be:

  • Eye-catching
  • Include your contact information, services, and pricing

Your business cards should be:

  • Professional
  • Include your logo, contact information, and website.


In addition to building your online presence, you should also print marketing materials such as flyers and business cards.

Use a catchy headline, include social proof, and A/B test your flyer to target your ideal customer.

Use images to make your flyer stand out.

Business Cards

In addition to flyers, you should also print business cards to distribute to potential clients.

Your business card should look professional and memorable, with a design that includes your logo, contact information, and a paw print.

Land Local Partnerships

Land Local Partnerships
To land local partnerships, you can approach pet stores and vets in your area and offer to trade services.

For example, you could offer to walk their dogs for free in exchange for them allowing you to post flyers or drop off business cards.

Pet Stores

After you’ve created your print marketing materials, reach out to local pet stores and vets to partner with.

Offer discounts, free trials, referral bonuses, loyalty programs, or insurance to pet parents who sign up for your services.


You can also land local partnerships with vets, where you can offer your services to their customers and vice versa.

Offer discounts to vet customers, mention testimonials, include your contact info, and a photo of a dog to target a local audience.

Attend Community Events

Attend Community Events
Attend dog parks and adoption events to connect with potential clients.

  • Bring flyers and business cards
  • Offer to walk dogs for free or at a reduced rate
  • You can also volunteer at these events to build relationships with other dog owners.

Dog Parks

Attend dog parks and adoption events to connect with potential clients.

Offer discounts, good prices, flexible hours, and friendly, reliable service.

Adoption Events

To maximize your exposure and connect with potential clients, make sure to participate in adoption events happening in your community.

Offer free dog walking services, discounts, or donate food to network with pet parents and their new furry friends.

Highlight Your Services

Highlight Your Services
When creating ads for your dog walking business, it’s essential to highlight the specific services you offer.

  • Clearly communicate the different types of walks available, such as group walks or individualized attention for shy or elderly dogs.
  • Additionally, emphasize any additional pet sitting services you provide to cater to clients who may need overnight care or in-home visits while they’re away.

By highlighting these unique aspects of your business, potential customers will be more likely to choose your services over competitors’.

Type of Walks

Highlight the type of walks you offer and your sitting services in your ads.

This includes:

  • 30-minute walks
  • 60-minute walks
  • Overnight sitting
  • Weekend walks
  • Potty breaks

Sitting Services

In addition to walking dogs, do you offer sitting services?

Highlight your:

  • Affordable rates
  • Flexible hours
  • Insured
  • Bonded
  • References

Share Client Testimonials

Share Client Testimonials
Share client testimonials to build social proof and demonstrate your expertise.

Include quotes from satisfied customers that highlight your skills and experience.

Attach a keepsake to your flyer, such as a dog treat or a branded bandanna, to remind potential customers of your business.


Share client testimonials to show potential clients that you’re a reliable and trustworthy dog walker.

Use quotes from satisfied customers on your website, social media, and in your marketing materials.


Referrals are a powerful way to build trust and credibility with potential clients.

Offer referral rewards.

Ask for referrals after each walk.

Provide excellent service.

Follow up with repeat customers.

You’ll be on your way to building a successful dog walking business.

Frequently Asked Questions (FAQs)

What is the best way to target my ideal customers with my dog walking ad?

To target your ideal customers with your dog walking ad, you need to understand their needs and pain points.

Then, you need to create an ad that speaks to those needs and offers a solution.

How can I make my ad stand out from the competition?

9 out of 10 dog owners would rather hire a professional dog walker than take their dog on a walk themselves. Stand out from the competition by writing an ad that highlights your experience, skills, and love of dogs.

What should I include in my ad copy?

Your furry friend deserves the best care, and that’s what you’ll get from me.

I’m a professional dog walker with years of experience, and I’m passionate about providing the best possible care for your pet.

What is the best way to promote my ad?

Promote your dog walking ad by:

  • Posting it on social media
  • Creating a website and logo
  • Joining Facebook groups
  • Attending local meetups

How can I track the results of my ad?

You can track the results of your ad by using a free walk with a signup code or by placing your flyer at vet offices and asking them where they saw it.


Ads are like fishing nets—they cast a wide net to attract potential customers.

With a little effort and know-how, you can use ads to grow your dog walking business and land more clients.

Avatar for Mutasim Sweileh

Mutasim Sweileh

Mutasim is an author and software engineer from the United States, I and a group of experts made this blog with the aim of answering all the unanswered questions to help as many people as possible.